STOP TRYING TO FIX YOUR BRAND
If it works, push it hard. If it doesn't, start over.BRAND IS A FOUR LETTER WORD – MEDIOCRE ISN’T.
love it or hate it - just don't own a brand that creates no emotion at allWANT A GREAT BRAND? – BUILD A GREAT PRODUCT.
Sizzle only sells for so long. You need to feed your market and invite their friends for dinnerTHE JOY OF BRAND – MISSIONARY POSITION.
If it feels good for you and your customer, don't experiment, just enjoy the rideYOU NEED ME – YOU JUST DON’T KNOW IT YET.
Every brand can benefit from an outside perspective, let me see what can be done to improve yours
