A simple, logical model that maximises time and resources to help each client to define their brand story and tell it in their own unique voice.
Here’s the thing. Too many agencies and freelancers tend to overstretch themselves and their work suffers as a result. I have a simple, possibly MAD, solution to this problem. I have decided never to work with more than 13 lucky clients. A bold statement maybe, but a well thought through strategy.
This means every one of my ‘LUCKY 13’ clients get hands-on attention from me at all times.
If you stop and think about this for a minute…
How can an agency possibly work with several clients in any one sector and maintain that they will position that client as the best in market? It just doesn’t ring true. Only one company can be the cheapest, the others have to rely on brand.
My approach, as stated throughout my website, is to work together, closely, in order to build your brand, find your strengths and position you in your market to get the best result. When needed to, I have also been known to pull rabbits out of hats!
I cannot give you 100% if I am also working with several of your competitors. So, if you are thinking of asking me – who else have you worked with in our industry? – Forget it. My focus is on you and your success. The rest can sit back and wish they found me first!
Promises, promises…
You may have been promised this before by other agencies and designers only to be let down or passed over when the shiny new client comes along. Not me, I would rather build long-term relationships and focus 100% on my core ‘LUCKY 13’ clients than spend valuable time and resources seeking new clients on a constant basis. It just makes good sense.
Better the devil you know…
My ‘LUCKY 13’ client rule means you get to work with the person you meet in the pitch. And since I rarely pitch I’m able to keep my attention on existing clients, not potential ones – as it should be. With every client I start from the beginning and carefully build their brand story. The more I work with our clients the more I learn. The more I learn, the better I become. It’s a good methodology that allows relationships to blossom and to fully understand you and your market. The results naturally speak for themselves and I am proud to work with local, national and international clients at every level.
So, do you feel lucky? Let’s start a story together.
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