!Spank is a specialist design and marketing service aimed at start ups to offer them the best start in life as well as ongoing support to grow their brand.
Launching a brand spanking new business, product, service or any other idea can be hard work without the right support. Design and marketing is often overlooked as a direct cost rather than the key to success!
Ok, you have an idea, a good one, a great one, but have you thought it through? Have you tested it, broken it and put it back together again? Have you looked at it from your customers perspective? Have you checked out the competition? Do you know your audience? I mean really know them – right down to individual customer level? Do you have a business plan? Do you have a marketing plan? Are you launching a business, a brand, a product, a service? There are a lot of things that we need to get straight first, and then we can begin the process of building your idea and preparing it ready for launch.
My rates for start ups are reduced to help you launch without worrying about the cost. I plan to build a relationship that will prove to be a huge success for both of us.
Let’s talk and get things off to the best start.
PRESS TO LAUNCHEvery successful brand started out with an idea. They became a success because they were prepared to take the risk and invest in their idea.
Where do we start ?
I offer full marketing and branding services with my flagship – Intellibrand – brand audit, perfectly positioned to provide you with the intelligence required to launch with confidence. You will need a plan (Intellibrand will do this bit), you will need promotional literature, advertising, a website (which could range from a simple site to full ecommerce) but initially to get the ball rolling you will need a killer brand (name and identity) and of course a business card.
Why so much emphasis on brand ?
Well, as a start up your access to suppliers, customers and prospects will either be face-to-face networking (where the business card will need to impress) or via email or letter (where a brand identity needs to stand out and be memorable). Nearly all potential or existing customers will then ‘check you out’ online and visit your website. (which of course has to impress too – not just functionality wise, but also to be branded with the right identity, image and tone-of-voice).
So how does !Spank work ?
Essentially spank offers everything you need to take your brand to market. Whether that includes a little help or lot of help. You may already have a name in mind. You may not. Even so, it is important to first establish who and what your market is and where you fit in. I will provide a full Intellibrand audit to discover the opportunities available and to establish a position in the market and profile your potential customer.
Then I can look at whether your brand name is suitable and make any changes as required. Once we have a name we take control of the name across all channels and register the name fully. Then we go about building the brand identity and rolling out the brand across all appropriate channels. Once your brand built and delivered to market we test and measure all activities to maintain and grow your position in the market.
What does it cost to get it all started ?
Every client is different. Every brand is different. There is not a one-size fits all approach to launching a brand. Some will need more than others. Some, just help and guidance along the way. Equally, you may be a one-man (or woman) band just getting started with little to no resources and funding. You may be an established company launching a new product to market. Each will have a different requirement and as such a different price.
I can offer fixed pricing for an entire !Spank launch package or can break it down to individual activities. I am also more than happy to work within your outlined budget and provide a !Spank campaign to meet your budget requirements. Either way I make it affordable from the start and put my efforts into making your brand a success.
But I’m only small !
Brilliant. Me too. I may have worked with the biggest and best brands out there but I built my portfolio on a staple diet of small start ups just like you. Besides, size doesn’t matter! Every one of those big brands out there started out as a simple idea. I thrive in small, high energy teams with a strong work ethic to build and drive continuous improvement through fresh ideas and unique ways of thinking. To me – the smaller the better. There is only one way to go – UP! – so let’s go !Spank the competition together!