HOW DOES THIS RELATE TO YOU?
10 Key questions every business asks of their brand. (PLUS – how I can help to make them happen!)
Check them out for yourself –
- 1. PERSPECTIVE
- 2. PARTNERSHIP
- 3. PRICE
- 4. PURPOSE
- 5. PEOPLE
- 6. PLAN
- 7. PROMISE
- 8. PHYSICAL
- 9. PERSONALITY
- 10. PRESENTATION
PERSPECTIVE
“How can we blend science and creativity to give us a new perspective?”
My story is simple. I work hard and I play hard. Bringing together the science of clever thinking with the fun of creative ideas. It’s this blend of right-brain and left-brain that produces such wonderful results.
Strategy and creativity are no longer optional in today’s rapidly changing business environment. Now considered essential to maintaining a competitive edge, many businesses are seeking ways to unleash new perspectives and fresh thinking about their products, markets, challenges and competitors. This is where I come in. And things start to get very exciting.
READY TO SAY HELLO TO BRAND MAD? – hello@brandmad.co.uk
PARTNERSHIP
“Where can we find someone that really understands us and can offer expert help and advice?”
Clients always look to me for the answers, but most of the time they haven’t understood the question. I have a wealth of experience in business branding and I am not afraid to ask the questions other shy away from. Before I present the answers and options I take out all the padding and concentrate on what matters most.
I guide you through the process with confidence and passion. With me by your side you will be empowered to take your brand to new heights. I provide vibrant thinking bringing experience and expertise to the table, and I forge long-term partnerships, working alongside my clients for many years.
READY TO SAY HELLO TO BRAND MAD? – hello@brandmad.co.uk
PRICE
“How can we stop competing on price – we know our product is better quality?”
Only one competitor can be the cheapest in their market. The rest have to rely on their brand. Build your brand correctly and you will build brand value. Build brand value and you can increase price and profit.
Sounds simple on paper but there is a lot of hard work that needs to be done. Before you can build a brand you have to understand who you are, what you are and why it matters. When you work with me – expect to roll up your sleeves and get involved too. Nobody knows your brand like you do, so it’s the perfect place to start.
READY TO SAY HELLO TO BRAND MAD? – hello@brandmad.co.uk
PURPOSE
“Our vision of the future has become blurred. How can we refocus the business?”
An unfocused brand is one that is so generic that it doesn’t actually stand for anything. A focused brand, by contrast, knows exactly what it is, why it is different and why customers want it.
A focused brand means that your customers keep returning, you’re able to charge a higher price for your services, and you get more word-of-mouth referrals. In order to refocus your brand I run a complete brand audit – Intellibrand – on where it is now and it’s relationship with all the stakeholders as well as identifying new opportunities and the best routes to market.
READY TO SAY HELLO TO BRAND MAD? – hello@brandmad.co.uk
PEOPLE
“How can we use our brand to retain and attract the best people?”
Many brands fail to reach their full potential because they are not fully understood or supported by important internal audiences or the ambassadors that flagship the brand. So before undertaking any outside marketing research with consumers, it’s critical to first build the brand from within. Churn is a serious issue and costly one for a lot of businesses.
Most businesses need good people to enable the business to grow effectively and efficiently. Through better staff involvement at every level, communicating your difference to your market will become second nature. Instead of having a shortage of staff, a strong brand will have great people queuing round the block to work for you.
READY TO SAY HELLO TO BRAND MAD? – hello@brandmad.co.uk
PLAN
“Our business has grown without any plan behind us – How can we find the right direction moving forward?”
With growth through success a lot of businesses can find that they have grown sideways and diluted the core offering that differentiated them from their competition in the first place. This leaves the door wide open for other, new, businesses to fill the gap. In diluting your presence in the market your brand will also become confusing to your customers and even your own staff.
Having a plan in place, that will allow for flexibility, will ensure consistent delivery of your brand via all online and offline channels. I will help you create a blue print and foundation for future growth. Then make it happen too.
READY TO SAY HELLO TO BRAND MAD? – hello@brandmad.co.uk
PROMISE
“How do we follow through on our promises, to become the trusted leaders of our market?”
A brand is a source of a promise to its customers. It promises relevant differentiated benefits. It does so not only to place itself into the purchase consideration set, but even more importantly, to be the brand chosen from that purchase consideration set. This is also sometimes referred to as the brand’s unique selling proposition (USP).
While brand identity and advertising campaigns are important, they are only effective to the extent that they reinforce an underlying promise that is compelling to the brand’s target audience. I will help you deliver and keep your promises.
READY TO SAY HELLO TO BRAND MAD? – hello@brandmad.co.uk
PHYSICAL
“How do we get our brand to be fit and healthy for whatever tomorrow may bring?”
A healthy brand equals a healthy business but many businesses don’t know or understand the health of their brand. Ask yourself this; when did you last step outside and look back in on your brand from a fresh angle? How does your staff see your brand from the inside? Is your brand experience as exciting as it could be for your customers?
I will help analyse your products and services, environments, communications and behaviours and will provide you with a written prescription to put your brand on the road to recovery. A fit and healthy brand adds momentum and energy to your business and prepares you for the challenges of tomorrow.
READY TO SAY HELLO TO BRAND MAD? – hello@brandmad.co.uk
PERSONALITY
“How will we ensure our customers see us for who we are and what we represent?”
Just like people, all brands have a personality. Whether it is shallow and instrumental or deep, emotionally charged and carefully managed. This personality is crucial. Why? Personality is the concept to give life to a brand, to manage ‘identity and image’, to create likeability, and to engage with an audience.
I use the right tone of voice and simple words and pictures to create a lively image of your brand personality that is absolutely clear to everyone. It takes you beyond the strategic words that are too abstract to manage a brand in daily business and beyond the strict guidelines that are too inflexible for innovation. It humanises your brand and creates new friends.
READY TO SAY HELLO TO BRAND MAD? – hello@brandmad.co.uk
PRESENTATION
“How can my logo say everything I want it to say about my business?”
A logo is not your brand, nor is it your identity. Logo design, identity design and branding all have different roles that together, form a perceived image for your business or products. A logo is the entry point and the shortcut to the brand for your mind. One major role in the ‘brand’ or ‘corporate image’ of a company is its identity and presentation.
In most cases, identity design is based around the visual devices used within a company, usually assembled within a set of guidelines. These guidelines that make up an identity usually administer how the identity is applied throughout a variety of mediums. These guidelines ensure that the identity of the company is kept coherent, which in turn, allows the brand as a whole, to be recognisable.
READY TO SAY HELLO TO BRAND MAD? – hello@brandmad.co.uk