Daniel – Dan – Danny. Three names, three personalities, three experiences for just one person – ME. Most of us create personal and business profiles for social media and networking purposes. I too have a professional life, a family life and a life of my own with friends. The difference is that as a freelance consultant I take full advantage of each personality to strengthen the others.
My marketing consultancy and creative thinking often requires me to profile different customers. Their lifestyle, culture, habits, wants and dislikes in order to better position a brand in the market or develop an advertising campaign for a target audience. Being able to split my own personality helps me to focus more and better understand the individual customers my clients are trying to reach.