Just in case we have never met, and so you can get know a little bit about me, my name is Daniel.
Some people call what I do branding, some marketing, others advertising, the rest digital. But I’ve never been comfortable with people trying to pigeonhole what I do. I offer a full range of skills that work beautifully together, to make you and your brand more successful.
My success comes through understanding the audiences you engage with, building relations and creating individually tailored experiences for your customers.
A little bit about me
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My unique no-nonsense, value for money approach gets to the heart of your business, and your brand, to identify clear steps to achieve your sales and marketing goals – whether that’s defining your brand, reaching your market, creating engaging content, attracting new customers, retaining existing customers, delivering a clear message, presenting a consistent identity or showing you how to make social media your best friend in business.
Discover the difference that I can bring to your business, find out more about my approach, my experience, my portfolio, or simply say hello.
I have gained over 25 years experience in the business (more than a life sentence). I have been lucky enough to work both client side and agency side with some of the world’s most iconic brands, corporate leaders, exciting start-ups, inspirational schools and moving charities – providing what I like to call; visually led thinking.
I begin any project by gaining a good understanding your requirements. With my unique Intellibrand (brand audit service) your brand’s personality, tone of voice, objectives, target audience and competitors are all evaluated to ensure a point of difference is created.
It’s a brilliantly simply but equally intelligent process that provides a foundation for brand launch or growth. I put intelligent creative ideas at the very heart of I do – striving to create outstanding work that is distinctive, engaging and above all, memorable.
The belief that madness is linked with creative thinking has been held since ancient times. It is a widely popular notion. “Deviant behavior, whether in the form of eccentricity or worse, is not only associated with persons of genius or high-level creativity, but it is frequently expected of them.”
Well, all I can say is that my often-odd way of thinking tends to get results and keeps clients coming back for more and recommending me to others. For me there is no higher accolade than recommendation.
Who I Work With
I work on a diverse range of fun and exciting projects with a wide range of clients and brands. Corporate, SME, FMCG, Public Sector, Schools, Charities the list goes on. For me, the size of the client or project is second to the size of the potential.
Many of my best clients and best work once started with a simple logo design or website when they were a start up. The challenge remains the same and often the smaller projects have the greater potential for returns. Equally, the smaller the client, the more likely they are to embrace new ideas.
Who I Don’t
I’m not a big fan of tyre kickers. You know, the sort that fish for prices, have you pitch several times over and then beat you down on price. I simply don’t have the time to deal with these and have built a good enough portfolio and reputation to not need to.
I work with people that I want to work with and that want to work with me and value my skills and ideas. We both enjoy the experience and we both benefit from the relationship. It really is a much better way to work.
I’ve worked with every media channel you can think of, in one form or another. Rather than steering you towards one particular marketing channel – which may or may not be right for your business – I’ll recommend a strategy that involves the media channel or collective channels that best suits the needs of your brand. Being independent has huge benefits for my clients.
I design and build mobile and tablet responsive websites using WordPress because it’s highly efficient, very cost effective and my clients find it easy to use and update. (which means it stays fresh and exciting and people come back for more)
Plus it is flexible enough to support whatever is needed from a basic website to a fully interactive site supporting full eCommerce or digital apps. When I take on a new digital project I will provide the research, strategy, design, copywriting, photography, development, launch and promotion to ensure that it becomes a huge success. Please take time to look around my site and give me any feedback.
My door is always open. I love to work with like-minded people. It makes for better outcomes and creates a great working atmosphere – I believe work shouldn’t feel like work at all.
I work together in partnership with both clients and agencies; many of which have become very good friends. I don’t believe in account managers, I’d much rather talk to you in person, ideally over a coffee. I like to limit my number of clients (and drinks) to ensure you get the best from me.
With most projects I simply ask for a 50% deposit by bank transfer before scheduling the work. The remaining 50% is paid on completion and just before I send original artwork or publish live.
On larger projects and ongoing campaigns each stage is split up and a payment schedule agreed from the outset. I have always worked this way as it builds trust on both sides and a designer can’t survive on fresh ideas alone.